Two Wheelers In India Marketing Essay

Riding a two Wheeler gives one time a felling of freedom and basking the natural beauty. In India two Wheelers are by and large preferred because of their compact sizes low-cost procedure, low care and easy loan refund. If we see Indian streets they are by and large filled up of two Wheelers. TheA trendA ofA owningA two wheelersA in India isA dueA toA aA varietyA ofA facts.A OneA ofA theA chiefA A isA poorA publicA transportA inA manyA partsA ofA India. A Additionally, A two-wheelersA offerA aA greatA dealA ofA convenienceA and mobility forA the IndianA household.

India is the 3rd largest manufacturer of Two Wheelers in the universe it come merely following to Japan and China. In last few old ages the the Indian two-wheelers industry has got dramatic growing. Two Wheeler industry in India has a little beginning in early 50 ‘s. The Automobile Products of India ( API ) started fabricating scooters in the state which was subsequently taken over by Bajaj Auto. Although assorted authorities and private endeavors entered the disturbance for scooters, the lone new participant that has lasted boulder clay today is LML.

The bike section of India was ab initio dominated by Escorts175cc motorcycle and Enfield 350cc motorcycles. In mid 80s the two-wheeler market was opened to foreign competition. And the so market leaders – Bodyguards and Enfield – were caught incognizant by the onslaught of the 100ccA motorcycles of the four Indo-Japanese joint ventures. With the handiness of fuel efficient low powerA A motorcycles, demand for this swelled which consequences in Hero Honda – so the lone manufacturer of four shot motorcycles ( 100cc class ) , deriving a top slot. The first Nipponese bikes were introduced in the early 1880ss. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine bikes severally.

A TVS Suzuki and Hero Honda ab initio started with assembly of CKD kits which subsequently on progressed to autochthonal fabrication. In the 90s the Nipponese bikes has brought in major growing for bike section, which grew at aA rate of about 25 % CAGR in the lastA five old ages. The bike industry had a smooth drive in the 50s, 60s and 70s when the Government has prohibited new entries and controlled capacity enlargement purely. In 80s the industry saw a sudden growing and a peak volume of 1.9 mn vehicles. The full car industry saw a drastic autumn in demand in the twelvemonth 1990 which resulted in diminution of demand by 15 % in 1991 and 8 % in 1992, ensuing in a production loss of 0.4mn vehicles. Hero Honda showed a fringy diminution in 1992 and all the major manufacturers suffered from recession in Fy 1993-1994. The grounds for recession in the sector were high input costs, ceaseless rise in fuel monetary values and reduced buying power of the people due to important rise in general monetary value degree and recognition crunch was at that place consumer funding. Subsequently with development of economic state of affairs, gross revenues ofA two Wheeler increased increased.A

In the last eight to ten old ages, the two-wheelerA market has witnessed a displacement from scooters to bikes. Particularly in the rural countries, consumers have started preferring sturdier motorcycles to defy the bad route conditions.

Cardinal Factors impacting gross revenues of Motorcycles:

The assorted factors which consequence the gross revenues of bikes are –

Petrol Prices- As they determine the running cost of the vehicles so change in the pricing policy of Government of India will hold an impact on two Wheelers gross revenues.

Improvement in disposable income surely play a multiplier consequence on the demands of consumer durable goodss.

Ease on the handiness of credits will take to increase in demand of two Wheelers.

Key participants inA the Two-wheel Industry:

There are many two-wheeled makers in India the major participants are as follows:

– Hero Honda Motors Ltd ( HHML )

-Bajaj Auto Ltd ( Bajaj Auto ) and

-TVS MotorA Company Ltd ( TVS )

– Kinetic Motor Company Ltd ( KMCL ) , A

-A YamahaA MotorsA IndiaA Ltd ( Yamaha ) ,

Royal Enfield Ltd ( REL ) and Honda Motorcycle & A ; Scooter India ( P ) LtdA ( HMSI ) .

Assorted motorcycles theoretical accounts:

100 two hundred motorcycles section:

The motorcycles in this section are by and large simple and are non much expensive and their chief mark clients are in-between income people. These motorcycles consume less fuel as they have 100 milliliters motor and they are suited for going longer distance. The motorcycles in 100 milliliters are most justly can be said as value for money. The assorted viing motorcycles in this section are:

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-Bajaj DiscoverA 100,

– Bajaj Platina 100,

– Hero Honda Passion Plus,

-Hero Honda Splendor Plus and

– Yamaha Crux

– Television STAR City

We are traveling to compare the undermentioned mentioned theoretical accounts:

Bajaj DiscoverA 100

Hero Honda Splendor Plus

Yamaha Crux

TVS Centra

Bajaj Discover 100

Brand Name

Bajaj Discover

Parent Company

Bajaj Auto

Class

Motorcycle

Sector

Two-wheeler Automobile

Tagline/ Slogan

Discover India with the power of 1 liter

USP

It give good milage

Brand Ambassador

Development:

Bajaj Discover is a bike trade name owned by Bajaj Auto in India. It was launched in 2004 and since so it was a immense success in two Wheeler section and can be justly called commuters bike. It has a 2nd coevals DTS- Si four shot engine. Discover provides high power and high torsion which is able to bring forth up to 7500 revolutions per minute and torsion of 5000 revolutions per minute. Bajaj has launched 100cc Discover DTS-Si which has 2nd coevals engine and supply an norm of 75km/hr on route velocity in metropolis and 83km/hr on main roads and being termed as “ long distance Bike ” . It has 5 transmittal cogwheels to supply changeless transmittal.

The Bajaj Discover DTS-Si will be available in four coloring material i.e ruddy, bluish, deep black and green.

Bajaj Discover DTS-Si 100cc has unmatched lastingness as all the other DiscoverA motorcycles in India. Some of the premium design characteristics of this bike are LED tail-lamp, alloy wheels and an all black presentation with attractive chrome styling elements. This freshly launched Bajaj two-wheeler is packed to present odd public presentation through polycot Piston with the hardy Discover format and giving complete comfort varied characteristics like ergonomically designed seats.A

Features:

Electric start system

Longest wheelbase in the full section

Full DC electrical system

Auto choke that helps in easy get downing

Nitrox suspension that makes siting comfy even on unsmooth roads

Maintenance free battery along with charge index

5 velocity cogwheel box

Target Section: Bajaj Discover is chiefly aiming the lower in-between category people who look value for money and need a motorcycle that give good milage and look fashionable.

Target Group: Young person of in-between category in age group of 25-35 old ages.

Positioning: A motorcycle that can be used for researching new avenues.

SWOT ANALYSIS OF BAJAJ DISCOVER

Swot

Strength

1.Strong trade name name and immense marketA

2.Excellent distribution through franchiseesA

3.Most dependable for Indian roads as it requires low care 4.Good milage

Failing

1. Focuss on merely milage

Opportunity

1. Expansion in rural and tier-2 citiesA

2. Inventions in engineering

Menaces

1. New entrantsA

2. CompetitorsA

3. Low cost motorcycles

Hero Honda Splendor

Brand Name

Hero Honda ( Hero MotoCorp ) Luster

Parent Company

Hero Honda

Class

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Yaari ki Gaadi ; Desh ki dhadkan

USP

A motorcycle with low care and good milage

Brand Ambassador

The largest motorcycle industry of state Hero Honda has got ace rich and best selling motorcycle in its stable that isA Hero Honda Splendor, the entire discrepancy of the trade name are 4. Hero Honda has late upgraded itsA Hero Honda SplendorA Super theoretical account and the new motorcycle is priced at Rs. 45950 in Delhi.

Hero Honda launched its flagship modelA Hero Honda SplendorA in the twelvemonth 1994 and it convey name and celebrity to the company immediately since the launch. Merely after a spread of 6 old ages, A Hero Honda SplendorA was declared World No. 1 largest selling individual two-wheeled theoretical account. The basic theoretical account of theA Hero Honda SplendorA was holding merely standard equipment merely but engineering was mind-bending as a consequence the motorcycle made records after records of merchandising.

In the twelvemonth 2003, Hero Honda upgraded the basic theoretical account ofA Hero Honda SplendorA and launched a revamped version named as Hero Honda Splendor Plus which besides saw a large success. The company announced to sell the basic and improved theoretical account side by side but discontinued the former mutely after sometime. Now onlyA Hero Honda SplendorA Plus version is available in market. TheA Hero Honda SplendorA Plus is powered by an air cooled, 4 shot, individual cylinder OHC engine with 97.2 milliliter of supplanting. The engine produces peak power of 7.4 bhp at 8,000 revolutions per minute and churn peak torsion of 7.95 Nm at 5,000 revolutions per minute. It uses universe category suspension and brakes which can be called as the USP of Hero Honda motorcycles in India. The new embodiment ofA Hero Honda SplendorA athleticss metal wheels, base on balls visible radiation, helmet lock and ready to hand indexs switch.

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The company farther revamped theA Hero Honda SplendorA trade name and launched Hero Honda Splendor Super in the twelvemonth 2005. It is a bigger machine than its predecessors. The motorcycle is loaded with 125cc, 4-Stroke OHC, Single Cylinder, Air Cooled engine which churns maximal power of 9 bhp at 7,000 revolutions per minute while belts out 10.35 Nm of extremum torsion at 4,000 revolutions per minute. Other alterations on this motorcycle include, self start, bigger engine, wider wheelbase and motorcycle weight.

The latest offering in the Hero Honda stable is Hero Honda Splendor NXG which was launched in the twelvemonth 2007. Basically the motorcycle was designed and launched aiming young person thereby more artworks, self start, alloy wheels and clean expression. For the first clip in Hero Honda history, it added self get down option, after a twelvemonth of the launch, to an entry-level motorcycle along with black metal wheels. In add-on to this, ne coevals Pro Series Engines is incorporated in theA Hero Honda SplendorA NXG. Apart from these, the motorcycle is equipped with new coevals digital CDI unit, new design carburettor with TCIS, Halogen bulb Trapeziodal, MFR in headlight and new manner artworks. The motorcycle is once more an entry-level motorcycle which comes loaded with 4 stoke, individual cylinder OHC, air cooled 97.2cc engine. The engine develops a peak power of 7.8 bhp at 7,500 revolutions per minute and generates 8.04 Nm of extremum torsion at 4,500 revolutions per minute.

Hero Honda Splendor Mileage, Average and Fuel Economy

TheA Hero Honda SplendorA series motorcycles are known for their brilliant milage and low care.

A

TheA Hero Honda SplendorA Plus gives around 65-70 kmpl. It has got 11 liters of fuel armored combat vehicle capacity along with 1 liters of fuel reserve.A Hero Honda SplendorSuper can give around 63-68 kmpl of milage. The maximal fuel armored combat vehicle capacity is 12 liters. WhereasA Hero Honda SplendorA NXG has 9.5 liters of fuel armored combat vehicle capacity and 1.8 liters of modesty and you can anticipate around 70-75 kmpl of fuel economic system in metropolis.

The all newA Hero Honda SplendorA Pro offers a milage of 60-70 kmpl in the metropolis roads. The fuel armored combat vehicle nowadays in the newA Hero Honda SplendorA Pro is of 11 ltrs with I ltr of fuel modesty.

Hero Honda Splendor Colorss

TheA Hero Honda SplendorA Plus comes in 8 chromaticities like Excellent Blue, Hi Granite Blue, Black With Purple Stripe 1, Black with Purple Stripe 2, Black with Purple Stripe 3, Black with Silver band, Cloud Silver and Candy Red. The organic structure coloring material is painted at fuel armored combat vehicle, front hood, side panels, rear panels and front wing.

Target Section: Target are the lower in-between category people who want bike that give good milage and look fashionable.

Target Group: Young person of in-between category in age group of 25-35 old ages.

Positioning: A bike for doing friends in life.

Swot

Strength

1.Strong trade name name and immense marketA

2.Excellent distribution through franchiseesA

3.Most dependable for Indian roads as it requires low maintenanceA

4.Good milage

Failing

1.Focuses on merely milage and no power

Opportunity

1. Expansion in rural and tier-2 citiesA

2. Inventions in engineering

Menaces

1. New entrantsA

2. CompetitorsA

3. Low cost motorcycles

Yamaha Crux

Brand Name

Yamaha Crux

Parent Company

Yamaha

Class

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Aapke irade SA mazboot ; Yes Yamaha

USP

Bike which has good milage

Brand Ambassador

TheA Yamaha CruxA is a 106A milliliter, single-cylinderA four-strokeA bike made byA India Yamaha Motor. The Crux is designed for Indian and adjacent markets. Its upgraded version is known as theA Yamaha Libero G5. Unlike Libero G5, Crux has round caput visible radiations.

Although it portions the same engine with Yamaha Libero, Crux is targeted towards the lowest terminal of the low terminal section ( 100A milliliter section )

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A different version of Southern Cross known as Southern Cross R was introduced with the same specifications but rectangular headlamps. But after it could non do a considerable gross revenues, the production was halted.

Yamaha Crux ‘s 106cc, 4-stroke engine, Strong Frame, attractive manner, multi-reflector visible radiations and long place makes it the comfy & A ; lasting 4-stroke commuter motorcycle on the Indian roads.

Yamaha Crux is the popular motorcycle with attractive characteristics available in India at low-cost monetary value. The factory of theA Yamaha CruxA delivers a top power of 7.6 PS at 7,500 revolutions per minute and produces a maximal torsion of 7.85 Nm at 6,000 revolutions per minute. Yamaha CRUX gives first-class lastingness that everyone loves it. Crux can transport heavy tonss or riders with smooth move. Yamaha India said that Yamaha Crux will run into all demand of biker. Let ‘s speak about theA Yamaha Crux monetary value in IndiaA with characteristics and specifications.

Yamaha Crux Features

130 Defense Intelligence Agency membranophone brake.

Adjustable shockers.

Advanced air cooled 4 shot engine.

Attractive expressions.

Chrome plated wing.

Multi-reflector tail visible radiation and caput visible radiation for better visibleness.

Target Section: Middle-class people who want a motorcycle that is fashionable and gives a good milage.

Target Group: Young person of in-between category in age group of 25-35 old ages.

Positioning: A strong motorcycle which encourages a strong life.

Swot

Strength

1.Huge marketA

2.Excellent distribution through franchiseesA

3.Good milage

Failing

1.A Limited market portion compared to other taking trade names

Opportunity

1. Expansion in rural and tier-2 citiesA

2. Inventions in technologyA

3.More trade name visibleness.

Menaces

1. New entrantsA

2. CompetitorsA

3. Low cost motorcycles

TVS CENTRA

Brand Name

TVS CENTRA

Parent Company

Television

Class

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Inspiration in gesture

USP

Good milage

Brand Ambassador

TVS Centra, introduced by TVS Motor Company, is stat mis in front than others with its VT-i engines, which digitally control ignition timing, and temperature detectors for optimal fuel efficiency. Its alone clash decrease engineering and fuel wastage decrease system is capable of systematically presenting superior milage. Stuning muscular lines on the fuel armored combat vehicle along with fashionable and modern-day organic structure artworks render it a wind-chiseled expression.

Completing the expression is the trapezoidal MFR headlamp for first-class visibleness. Designed harmonizing to bio-mechanics rules, TVS Centra is one of its sort in the class. And last but non the least, the 5-step adjustable rear daze absorbers help to do your drive smooth on any sort of route

Like all TVS Motor Company merchandises, TVS Centra excessively has been engineered and designed maintaining in head extended client feedback and altering client demands. TVS Centra will be the first bike in India that will roll up monetary value, milage, care, manner, dependability, power, huskiness and sit comfort doing it genuinely a value for money personal transit two-wheeler. Those who want all these public presentation attributes in a commuter bike at a great monetary value, nil will crush the TVS Centra for all the advantages it offers.

TVS Centra is built around to give a milage that will offer atleast 10 per cent more than any other bike in the state, today. It will be powered by 7.5 Brake Horse Power ( Bhp ) at 7250 RPM doing it the most powerful bike in its category. TVS Centra will besides be known for its agile handling and siting comfort enabling easy steering even in busy metropolis traffic. Its modern-day manner with large muscular armored combat vehicle and all-around expressions with a horizontal engine and superior biotechnologies will tag a new criterion in the popular section of two Wheelers. It will come with Econometer to maintain a cheque on the milage / power ratio, broad and skid free place and Utility infinite.

TVS Centra Features

Advanced air cooled 4 shot engine.

110 Defense Intelligence Agency membranophone brake.

Adjustable shockers.

Attractive expressions.

Digitally controlled starting.

Target Section: Middle-class executives.

Target Group: Young person in age group of 22-35 old ages.

Placement:

Swot

Strength

1.Huge marketA

2.Excellent distribution through franchiseesA

3.Good milage

Failing

1.A Limited market portion compared to other taking trade names

Opportunity

1. Expansion in rural and tier-2 citiesA

2. Inventions in technologyA

3.More trade name visibleness.

Menaces

1. New entrantsA

2. CompetitorsA

3. Low cost motorcycles