SWOT Analysis of Crystal Clothing Company

Crystal vesture company which is located in India is said to be one of the biggest fabrication company in India for all age group, be it infant ‘s childrens and grownup knitwear. The company has a history of get downing manner back in the 1971. The company is located in Tirupur, India and is said to be the maker of Crystal knitters, crystal cloth, crystal tex dark and sadhana spinsters, one of the biggest stockholder in the Southern portion of India. They are chiefly known for the fabrication of Knitwear and insouciant wear from any age group, from merely born babes to grownups. Crystal company merchandise list includes knitted garment, babe, sorts, yearlings, adult females and work forces. Jersey, raglan T-shirts, romper, T-shirts, cardigan T shirts, skits, organic structures, jump suit, trunkss, pant, tops, bootees, caps and scarf ‘s for the fabrication.

Environment Analysis:

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This will cover with the analysis of the administration analysis of the company, do measure or analyze the environmental status we will hold to make a SWOT analysis of the company, this in bend will assist you to cognize the status of the company.

SWOT Analysis of Crystal Clothing Company:

Strength of the company:

The strength of the company is that it has had a old apparatus in the concern, it means that the company had started it concern from being a really little company to being one of the largest maker in the concern of vesture or fabric fabrication company. They have a batch of thoughts and have gone through a batch of invention to make this phase in the present market and the company has seen a batch of growing in the past few old ages and so non it is believing of enlargement.

Failing:

The failing of the company is that is does n’t hold a nucleus concern, it is the industry of all types of vesture, with no specification in its country as such, what it need to make is to develop a nucleus concern and so hold other diversified merchandises. Working in India, it has non had any planetary exposure and so it will be hard for it to come in into the new market. A batch of planning and execution has to be put in to carry through its aims.

Opportunity:

The chance for them are on a really big graduated table, they have the alteration and the capablenesss of the company to travel globally, with the enlargement of the company It will hold the impact on its net income and so can do a name of its merchandises and trade names in international market.

Menaces:

The menaces to the company at nowadays is that it has a batch of rivals in the field of fabrication, Other than that has developed is that it is a knitwear fabrication company and with clip a batch of invention has come into the market and they need to be one measure in front so that they can vie in the present market, though non so easy are someway pull offing it.

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Market Entry Strategy:

A proper planning of a selling scheme will set the hazards aside for an administration while come ining a new market. The attack that is followed was designed by Mason for a organized development of a selling scheme. This will let as doing the full usage of the aims that have been created and so follow the maximal use of the financess that are available for investing, which will eventually do as competitory and the fund that will be invested will be secured. First of all it is really of import to plan a structured strategic program by sing the market status, this will ensue in less no Loos or secured invest which occurs with a proper planning.

Market ANALYSIS

Internal assets / Technology

Regulatory environment

Macro-economic mentality

Competitive landscape

Market kineticss

Identified strategic hazard countries

Internal SWOT

Summary and decisions

Market chance description

Market entry scheme

Vision and Mission

Aims

Overall Strategy

Positioning

Value proposition

Trade name

Target sections

Merchandises and services

Customer service

Launch phasing

Pricing

Brand and communicating

Gross saless and distribution

Internal and external factors

Products & A ; services

Pricing

Brand and communicating

Gross saless & A ; distribution channels

Customer service Tactical launch program Contingency program

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Here we will be utilizing Mason selling scheme which has proved rather effectual in the concern, with a batch of companies accommodating to this signifier of scheme when come ining a new market.

Vision and Mission:

As the company has grown enormously in the past few old ages over vision is to develop a planetary market administration, instead than merely being a domestic market administration. The mission of the company will be to be at set uping themselves as one of the top companies globally.

Market place

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Monetary value

Consumer

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Monetary value

Consumer

Quality

Quality

Monetary value

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Service

portfolio

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service

Positioning values

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Leader

Premium

Leader

Narrow

Basic

Leader

Adequate

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Company B

Company C

Company A

Monetary value

NW/

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Service

portfolio

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service

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Premium

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The aims of the company will be to be one of the top companies in India and set up itself in the planetary market and for that they will hold to concentrate on the client satisfaction and the pick of the choice in the new market where the company is traveling to come in.

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Positioning is something which is once more really of import as they need to be after scheme wherein they can derive an upper manus over their rivals and the demand in the new environment has to be taken in to consideration every bit good. To capture the major portion of the market it will hold to set in a batch of method.

The trade name scheme is by and large used to cognize what in what signifier you need to pass on with the usage the better the public presentation of the company.

The client section which is to be aim need to be found out by the company and so happen out about the likes and disfavor of that section and so make the thing or planning that is necessary.

Strategic waies in all functional countries ; merchandises & A ; services, pricing, trade name & A ; communicating, gross revenues & A ; distribution and client service farther detail the overall entry scheme. Finally, the launch phasing subdivision explores the assorted feasible market entry options, their pro ‘s, cons and pre-conditions

Strategic way are so farther used to do a tactical launch program of the merchandise or merchandises and that program can be used to cognize what all countries that the company is functional in and so consequently provides the sellers and the squad which is traveling to establish the merchandise with sufficient information and so they can implement the information consequently. And so this in bend will overall aid for the company to come in into the market.

A merchandise & A ; service roadmap is something is something which is once more done as a strategic planning for the merchandise that 1s the merchandise will be launched into the market what will be the benefits and advantages of the merchandise to the rivals and what will they derive from that. The roadmap includes each and every item of the merchandise and the service that will be launched and after the launch of the merchandise and services of the company.

Pricing play a really of import function in the launch of the merchandise this is a really of import thing that need to be taken into consideration, when come ining a new market you must take attention that you mark the right monetary value of the merchandise, do a spot of market research and so establish the merchandise so that you do n’t do bloopers, while come ining a new market it will be truly of import for you to cognize the monetary values at what your rivals are selling the merchandises for and so make it consequently. If your monetary values are set right before the launch you can do the client satisfied when they buy the merchandise or merchandises of your company. Besides a batch of importance has to be given to the packaging of the merchandise, with a proper design so that the merchandise looks different from your rival ‘s companies.

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Brand and communicating program for market entry includes development of trade name wheel ( attributes, benefits, values ) and full launch run planning.

Then comes the planning and devising of the gross revenues and administering channel program which will affect the planning of how you are traveling to direct the merchandise to the traders and what will be the committee that you will be offering to the client. Taking into consideration the border of net income and what is the best you can offer to the distributers of your merchandise so that they will maintain your merchandise on the merchandise list.

Customer service program will indulge in the services supplying to the client, for illustration if you are covering with the fabric, by and large you see a size job, means suiting job which a batch of usage face you can offer something like that and something of this kind will be good to the client and they will be attracted towards your merchandise.

Clear eventuality planning enables the company to pre-empt the happening of state of affairss that affect the planned activities and fix programs to rectify those, ensuing in shortened reaction clip. Both internal and external factors will be analysed

Internal – e.g. proficient and organizational issues

External – e.g. competitory market activities and regulative actions.

Target Market:

As the company is the maker of the merchandise for all age group and both male and female, the nucleus concern that they want to develop is on the eco-friendly knitwear and they can concentrate more on babies and kids and that chiefly should include the economic system category of people.

Market Mix Modelling is the appraisal of the incremental addition in gross revenues caused by marketing outgos such as couponing, advertisement, promotional monetary value decreases, direct mailings, telephone solicitation, etc.

The modeler so attempts to explicate the fluctuation in the consequences in the trial country vs. the control country. A mathematical technique known as “ arrested development analysis ” is used. The intent of this technique is to happen a figure ( a “ co-efficient ” ) that can explicate the difference in gross revenues between the trial country and the control country ( or period ) . In consequence, the modeler is making insistent “ test and mistake ” computations seeking to happen the figure that “ tantrums ” or explains the differences between the trial and control countries.