Swot Analysis for Ducth Bros – Essay Sample

A SWOT analysis is a strategic planning method used to measure the Strengths, Weaknesses, Opportunities, and Threats of an organisation in order to keep and prolong a competitory advantage. In this essay example I have listed four under each class that I feel are most of import to Dutch Bros.

Internal Strengths:

Customer Service: Customer friendly environment and speedy service Positive Brand image: Very good known throughout the western provinces Community Involvement: Each booths donates 1 % of returns back to the community Family Owned: Most all Dutch Bros. are locally owned and operated. so corporate directors are in charge of scattering support throughout the community suitably

Internal Failings:

Merchandise Mix: Dutch Bros. should spread out and get new merchandises such as pastries to distinguish themselves even more from their competition Music: At times the music is played loud and I have to shout my order Limited Assortment: There is a limited choice of drinks

Hourss: Not open for concern 24 hours a twenty-four hours
External Opportunities:

Merchandise Expansion: Expand current bill of fare while adding pastries To-Go Boxs: Catering to those who wish to do big orders for local concerns. schools. etc. Expand Hours: Open concern for 24 hours a twenty-four hours

Campus Locations: Expand their current market by partnering with the local colleges

External Menaces:
Competition: Human Bean and Starbucks

To-Go Boxs: Both the Human Bean and Starbucks offer to-go boxes for big orders Pastries: Starbucks offers a broad assortment of fresh pastries. The Human Bean offers gems. granola bars. etc.

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