Harmonizing to the informations and information provided. MM presently is confronting a tough clip in all sections comparing to the rivals. As the information shows that. the gross and gross border are systematically diminishing from Q1-Q3. There is a large bead at the market. In order to better our company net income and market portion. It is of import for us to happen out the disadvantage and advantage. There are some factors that driving out net income and market portion down. which are:
1: Monetary value is excessively high. all section are over pricing.
2: R & A ; D and public presentation of our merchandises are the deficit of the competition in the market.
3. The placement of the merchandise is off from the market.
4. We need to better client satisfaction based on the monetary value and public presentation.
Therefore. the new scheme for the current state of affairs is to diminish the monetary value and reapportion the price reduction rate for different sections. For illustration. we can diminish the monetary value to the market mean monetary value and increase the price reduction rate for some monetary value sensitive section. As section A and section D and distributers are the most of import income. By forestalling lose of more client. we need to diminish the monetary value to capture more market portion. For the R & A ; D. we need to maintain disbursement in order to retain our merchandise in competitory market. When comparing to the market. the power to size ratio and heat opposition of our merchandise is behind to the rivals. The investing of merchandise development should be the 2nd consideration of our company. At the last. gross revenues force is another of import issue to cover with. As section A and section B are required to hold professional gross revenues reps and gross revenues supports. We need to redivide the gross revenues force to the different section.