Marketing strategies in sports industry Essay Sample

Servicess. such as many of those provided by the sports/leisure industry. have the undermentioned features that make them different from the manufactured merchandise.

Intangibility

Inseparability

Variability

Perishability

Lack of ownership

Using leisure-related illustrations. explicate the significance of these footings and discourse their relevancy to a seller in the sports/leisure/tourism industry.

Explain why sellers in the athleticss industry need to be cognizant of the undermentioned service-related features of their merchandise offering:

Intangibility

Inseparability

Variability

Perishability

Lack of ownership

Intangibility-This is deficiency of physical being. Sodexo prestigiousness offers services such as cordial reception. ( Barker. 2011 ) . Inseparability-This term is applicable since services from Sodexo are manufactured and consumed at the same clip. and they can non be separated from the customer’s experience every bit good as a agency of production. Variability-This is deficiency of consistence. Quality and single public presentation may change with clip. Perishability- this implies how Sodexo can non hive away its services for future usage. Sodexo must function their clients when they need their services. ( Pride & A ; Ferrell. 2008 ) . Lack of ownership- this implies that Sodexo clients do non obtain a touchable good to have as they obtain their services. Sellers in the athleticss industry need to be cognizant of the service associated characteristics as they offer their merchandises since they offer intangible service solutions that call for drawn-out selling contemplation beyond consecutive merchandise selling. ( Fyall & A ; Ranchhod. 2009 ) . Ad is where the seller pays the selected media mercantile establishments for puting a message to advance gross revenues ( Floor & A ; Raaij. 2011 ) . Personal merchandising is a personal publicity where the seller’s attempt is to carry a purchaser to purchase the merchandise or services. Public dealingss is a planned publicity of goods and services to heighten institutional repute.

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The advantage of advertisement is that it eliminates agent charges. The disadvantage of advertisement is that advertisement does non excite immediate demand of the advertised goods or services. The advantage of personal merchandising is that a seller is able to convey more information. The restriction of personal merchandising is that it is really dearly-won. The advantage of public dealingss is that it helps the establishment to make its mark market. On the other manus. the disadvantage of public dealingss is that PR may miss opportunities due to interrupting intelligence in media coverage.

Sodexo must come up with an appropriate monetary value scheme since monetary value determines the measure to be sold. Therefore. the undermentioned factors should be considered. First. the cost of fabricating goods and services. Sodexo should besides see other hidden costs of the concern such as revenue enhancements. unpaid bills. every bit good as insurance ( Smith. 2012 ) . The 2nd factor to see is net income. Sodexo must see the sum of money they make above their interruption even. The other factor to be considered is the market demand. Sodexo might make up one’s mind to do their services more expensive if their services and merchandises are in high demand. Conversely. if the demand is low. Sodexo have to bear down low monetary values. Last. an industry criterion is besides a factor to be considered. Sodexo must see what other larger concerns are bear downing. and the services are offering. This will assist Sodexo to suit in the market.

Mentions

Barker. G. ( 2011 ) . Sports and leisure callings. Mankato. Minn. : Amicus.

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Floor. J. . & A ; Raaij. W. v. ( 2011 ) . Marketing communicating scheme: advertisement. on-line selling communicating. public dealingss. sponsorship. gross revenues publicity. direct-marketing communicating. in-store communicating. personal merchandising. exhibitions. integrated communicating. Groningen [ etc. : Noordhoff.

Fyall. A. . Morgan. M. . & A ; Ranchhod. A. ( 2009 ) . Marketing in Travel and Tourism. Central Lancashire: Elsevier Science.

Nine Factors to See When Determining Your Price – Tuts+ Business Article. ( n. d. ) . Business Tuts+ . Retrieved August 15. 2014. from hypertext transfer protocol: //business. tutsplus. com/articles/nine-factors-to-consider-when-determining-your-price–fsw-98

Pride. W. M. . & A ; Ferrell. O. C. ( 2008 ) . Marketing ( 14th ed. ) . Boston: Houghton Mifflin Co. . Smith. T. J. ( 2012 ) . Pricing scheme: setting monetary value degrees. pull offing monetary value price reductions. & A ; set uping monetary value constructions. Mason. Oh: South-Western Cengage Learning.

Sodexo services for the athleticss and leisure market. ( n. d. ) . Sodexo. Retrieved August 15. 2014. from hypertext transfer protocol: //uk. sodexo. com/uken/services/on-site/sports-leisure/default. aspx

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