Dentex Corporation Case Essay

The jobs and issues mentioned in the instance Dentex Corporation are:
1. Issue related to corporate societal duty
2. Issue related to promotional deceiving
3. Issue related to equal chance in workplace
4. Issue related to employee duty
5. Issue related to bribery

1. Issue related to corporate societal duty

One of the major issues mentioned in the instance is about corporate societal duty. Dentex Corporation came up with the titling new line of auto. Rento. It was considered as a rushed undertaking. therefore they skipped preliminary study. The design was dominated by manner different from the other Nipponese and European autos. which lead to the arrangement of fuel armored combat vehicle behind the rear axle ( Dentex Corporation. PDF papers ) . The crush trial consequences showed that Rento was less crush resistant and harmonizing to Harley Strop. an applied scientist involved in the crush trial mentioned that Rento needed alteration before establishing ( Dentex Corporation. PDF papers ) . The Dentex’s Product Planning Committee and the Vice President. Rodford approved the design and launched it without any alteration.

Harmonizing to moral minimal attack which states that concerns are obliged to maximise net income non by doing injury but it is non constrained by the responsibility to forestall injury ( Corporate societal duty. Power Point Slides ) . Though Rodford was informed about the failed trial and needed alterations. he did non take any enterprises because he did non desire to increase costs. as they were viing against the cheap European and Nipponese autos. Their chief mark was to be cost effectual and maximise net income and they are non doing any injury straight by establishing this design. On the other manus. the moral duty includes doing injury. enabling injury. leting injury. supplying an chance for injury or neglecting to forestall injury ( Corporate societal duty. Power Point Slides ) . Here. establishing this accident prone auto is decidedly supplying an chance for the drivers to acquire injury. set abouting the alterations would forestall the hazard of injury. but the company refused to make so. This is an illustration of ignorance by the company which resulted the decease of Mrs.

Ray and serious hurt of Richard.

Sing the useful analysis the audience who will be affected are the clients. employees and direction of the company. local community members and the company itself. The impact of this determination on the clients is really unsafe. they might be victims of accidents like Mrs. Ray and her boy. The consequence is serious hurt. injury or decease. In instance of clients. their life is in hazard. The local community members. who will be driving around the defaulted auto might be victims of accidents excessively. Whereas the company itself will be impacted by losing repute due to the insecure auto. they might lose net income because of lost gross revenues and in conclusion they might lose money in cases against the accidents. The employees and the direction of the company might lose motive to work in the company. because of the unethical act of the company by being responsible of establishing a defaulted auto.

Due to the loss in gross revenues and net income. the employees might acquire reduced benefits. The lone pro avoiding alteration of Rento from the useful position is that the company will do short term net income. The cons can be the hazard of client decease or hurt. other community members being victim of accidents and in the long term the company will lose repute and net income and loss of money due to lawsuit payments. The consequence of the useful analysis provinces that this is incorrect. Here the hazard is losing life which has no replacement. whereas net incomes can be made subsequently or through other beginnings. Sing the regulation useful position. if all auto companies adapted these insecure steps people will no longer experience safe in purchasing autos and driving them along with their kids.

The deontological moralss provinces that there are things that we must make as a affair of rule regardless of effects ( Moral criterions. PowerPoint Slides ) . Here the Vice President. Rodford had to move on the best involvement of the company in doing net income and lasting the competition against European and Nipponese autos. Therefore he ignored the fact of seting people in hazard of accidents. The positive right trial assists the well-being of the company and its employee by doing gross revenues and net income. Whereas the negative right trial overrides the well-being of the clients and the community members with the hazard of decease. Again since life is unreplaceable and net income can substituted by other agencies. the action of the company is incorrect from the deontological position excessively.

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The policy that Dentex Corporation should follow is rigorous regulations and ordinance for the Product Planning Committee sing merchandise safety. There should be more awareness raised among the employees and direction sing the ethical duty towards the clients and society as a whole.

2. Issue related to promotional deceiving

Another issue mentioned in the instance is the delusory advertisement. Since the image of Rento was hampered because of the accidents. Dentex decided to develop a manipulative selling scheme. Their scheme included aiming the immature male crowd between the ages of 16 to 24. who can be influenced easy. The experimental researched and focal point groups showed that this targeted group is the hazard takers therefore they created an ad stating “The Little Carefree Car“ ( Dentex Corporation. PDF papers ) . This is use of individual’s determination through psychological entreaty which exploits inherent aptitudes. personal incentive. conformance. anxiousnesss and low self-pride to steer behavior ( Marketing-promotion and arrangement. Power Point Slides ) .

Their scheme besides included aiming older consumers who care about safety by backing the Rento by authorization figures. These ads included histrions as mechanics and applied scientists to back the Rento by giving it a thumps up and swearing their kids with the auto ( ( Dentex Corporation. PDF papers ) . This act is considered as misrepresentation of consumers because consumers tends to be convinced by the ad and purchase the insecure auto that they would non hold bought otherwise.

The useful analysis shows that the affected audience are the company employees and the clients. Through the manipulative advertisement the employees will be able to make their selling and gross revenues mark that will be good for the profitableness of the company. Whereas the targeted client who are manipulated spend their money on the Rento. they bear the hazard of accidents and like Mrs. Ray and her boy. they suffer from hurt and decease. The company is entirely responsible for this sort of advertisement and the effects. The pros of this act will be the company gross revenues and net income whereas the cons will be the hazard of immature crowd driving the accident prone auto. Therefore from the useful position the lead oning promotional activities are incorrect because of the harmful effects. The effect here is about human lives. as mentioned above they can non be substituted whereas net incomes can be substituted.

Autonomy is about doing rational pick that is undue force per unit area and use where the pick consequences from emotional insecurity and societal force per unit area ( Marketing-promotion and arrangement. Power Point Slides ) . Harmonizing to the deontological moralss point of position the act violates autonomy by pull stringsing through psychological entreaty. In instance of the positive right trial. the ads assist the company’s selling section to make its promotional ends and take the company to more net income and gross revenues. Whereas in the negative right trial. the ads assist in interfering the freedom of pick through use doing them take the auto that is a menace to their lives. Therefore due to the hazard of life. the promotional deceiving is considered as incorrect from deontological position.

The direction should be good cognizant of the Canadian Code of Advertising Standards those exist and pull off the company consequently to avoid cases. The criterions that imply are Accuracy and Clarity. Testimonial and Ads to Minors ( Marketing-promotion and arrangement. Power Point Slides )

3. Issue related to equal chance

Diane Ross. an enthusiastic and hardworking employee of Dentex Corporation made her manner up to the of import direction ranks. She was assigned for a direction place of Rento in Mexico. where she had to work under James Carr ( The Dentex Corporation. PDF papers ) . The issue here is in forepart of the Mexican clients James addressed Diane as “cute small assistant” and “our lady manager” . whereas her duty was more than what was shown to them. As a consequence she was bypassed for of import affairs related to authorization ( The Dentex Corporation. PDF papers ) . James’s reaction to this affair was that Mexican clients don’t understand adult females at authorization therefore he portrays her to be inferior in forepart of Mexican clients merely.

This violates her legal rights. which are rights that are granted to employees by jurisprudence or judicial opinion ( Employee Right. Power Point Slides ) . It infringes her right of equal chance because she is non able to keep her duty and authorization that she is entitled to as per her place. On a different position this is besides go againsting her moral rights. which are the rights that originate in regard owned to employees as human existences and that are independent of any legal or contractual duty ( Employee Right. Power Point Slides ) . This infringes her right to fair intervention as an employee because she is merely at that place to demo the clients that there is a lady helper. she is being treated inferiorly.

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Sing the useful analysis. the audience of this action are Diane and other female employees of the company. Since Diane is below the belt treated. she will lose her motive to work for the best involvement of the company. She will be stressed during work since there is perturbation in function of authorization. She will experience powerless and as a consequence she might lose self-respect. The effect for the other female employees might be losing motive since they are seeing Diane fail despite her ability and difficult work. Therefore the pros of this action is James keeping an image of holding a female employee in forepart of the Mexican clients and the cons is Diane losing motive and acquiring worse at her work public presentation. As a consequence of the analysis this is considered incorrect because it violates her moral rights and effects in deteriorating her ability.

The deontological ethical position shows that the action violates Diane’s liberty by interfering in her work. The negative right trial aid in Diane losing her productiveness and public presentation. therefore turn outing the action to be incorrect.

The direction of the company should be cognizant of the employee rights to avoid affirmatory actions. which refers to policies that take positive stairss to relieve unequal intervention ( Discriminations and torment. Power Point Slides ) . The company should hold information session for executives and direction for guaranting just intervention of employees.

4. Issue related to employee duty

Harley Strop. the applied scientist in charge of the crush trial figured that the paradigms do non go through the fuel system unity safety. When paradigms were struck from buttocks at 20/mph. the vehicle could non defy that and there was a fuel spillage. At one trial. the fuel came to the driver’s compartment due to miss of separation ( The Dentex Corporation. PDF Document ) . Harley mentioned these jobs in the trial studies and mentioned about the alterations but still the Rento got approved by the Product Planning Committee. The broader stakeholder position provinces that employees has relationship and duties towards other parties as good instead than merely their employers.

The other parties’ in this instance is the society. coworkers. professional community and besides chiefly the clients ( Employee duty. Power Point Slides ) . Harley being the applied scientist ( gatekeeper ) . felt responsible for the defaulted auto and informed the Vice President about this affair. As gatekeeper’s deficiency of expertness puts the populace in vulnerable province. they have responsibility and duty to utilize their professional cognition for the improvement of the populace ( Employee duty. Power Point Slides ) .

In position of the useful analysis. the affected audience are the employee ( Harley ) . the clients. the society and the company. Here the applied scientist. Harley will be demotivated because his professional justifications are overlooked. His accomplishments are being questioned. doing him experience like his work is of no value to the company. Besides sing his fiducial responsibility to the clients. he might experience responsible for hazards that the auto proprietors are bearing. though he is powerless in forepart of the frailty president. The clients on the other manus are bearing the hazard of accidents impacting them with hurt or decease like Mrs. Ray and her boy.

The society as a whole will be losing trust on applied scientists and auto makers because they are non supplying them with safety. Last the company will be haltering its image and repute and might be losing clients. Therefore the pros of this action will be the short term gross revenues and net income but the cons will be employee demotivation. might ensue in employee turnover and besides menace of accident for the clients. As a consequence of the useful analysis. the act of disregarding Harley’s observation is incorrect because of the unsafe effect. Here the hazard is the safety of public. their life is in danger. which is unreplaceable compared to the company’s net income.

Harmonizing to the deontological analysis the frailty president is keeping his responsibility and duty towards the company of maximizing net income. regardless of the effects. On the other manus. the employee’s liberty was violated because his accurate study was ignored and non valued. As per the deontological statement managerial employees have expertise on their specific field. such as the applied scientist which the employer lacks. such as the Vice President. Since the employer’s belongings depends on the employees. the employees have duty to look after the involvement of the employers ( Employee duty. Power Point Slide ) . Therefore Harley was making the right thing by allowing the Vice President know about the defects. because he is obliged to work for the best involvement of the company. its image and public presentation.

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The direction should hold rigorous ordinances for keeping safety practise. The Product Planning commission should non be able to O.K. any undertaking which does non run into the lower limit safety demands. Since gatekeeper build the trust among the company and the clients. their values and opinions should non be overlooked by any under skilled 3rd party.

5. Issue related to Bribery

This issue is related to giving and having gift considered as “bribery” . The Rento line had a high demand in Mexico. therefore traders and franchises competed and used unjust agencies to make concern. These gifts scopes from Mercedes Benz to Rolex ticker and hard currency payments of thousand dollars. When Diane was faced with this job. she was told that it was an recognized manner of making concern in Mexico ( The Dentex Corporation. PDF Documents ) .

The useful analysis shows that the affected audience are Diane. the Mexican traders. the executive in Mexico and the company. Through this from of gifts the traders get the benefit of being favored and make more concern with the company ensuing in gaining net income. The executives of the company are having expensive gifts and money which consequence in higher life criterion and motive for better public presentation. The company overall is run intoing its aim of gross revenues and net income. Whereas Diane is non being comfy accommodating the work civilization in Mexico.

She is being demotivated and public presentation is being worse. One of the pro of the gift giving civilization is that the executives get motive to work and their living criterion improves. The concern is gaining net income and the traders are acquiring concern. The lone con is that Diane’s work public presentation is deteriorating due to miss of version in the new work civilization. As a consequence of the useful analysis the graft is doing good to the maximal figure of people and merely disturbing Diane merely. so this is non incorrect. If Rule useful position is considered. the effect of accommodating this civilization in Mexico might halter its hereafter concern because they are being biased to the traders who provide gifts. instead than utilizing fairs agencies of trade.

The deontological ethical analysis show that having the gifts is non a responsibility or duty for the executives. Besides it is non overruling anyone’s liberty. The positive right trial aid in better life criterion for the executives and besides help the Mexican traders to make more concern. The negative right trial merely affects Diane’s public presentation. Therefore. from the deontological position this action is right.

As per policy alterations. the company should non relocated employees to locations with different work moralss. Here Diane should non hold been sent to Mexico. since the work civilization is different from America. As a consequence what she thinks is incorrect might be right in Mexican work civilization. The company should more concentrate on enrolling for direction places from local countries instead than overseas.

Citations
Petrenko. A. Corporate societal duty [ Power Point Slides ] . Retrieved from Lecture Notes Online Web site: hypertext transfer protocol: //moodle. yorku. ca/moodle/course/view. php? id=39261

Petrenko. A. Discrimination and Harassment [ Power Point Slides ] . Retrieved from Lecture Notes Online Web site: hypertext transfer protocol: //moodle. yorku. ca/moodle/course/view. php? id=39261

Petrenko. A. Employee duty [ Power Point Slides ] . Retrieved from Lecture Notes Online Web site: hypertext transfer protocol: //moodle. yorku. ca/moodle/course/view. php? id=39261

Petrenko. A. Employee rights [ Power Point Slides ] . Retrieved from Lecture Notes Online Web site: hypertext transfer protocol: //moodle. yorku. ca/moodle/course/view. php? id=39261

Petrenko. A. Selling ( publicity and arrangement ) [ Power Point Slides ] . Retrieved from Lecture Notes Online Web site: hypertext transfer protocol: //moodle. yorku. ca/moodle/course/view. php? id=39261

Petrenko. A. Moral Standards [ Power Point Slides ] . Retrieved from Lecture Notes Online Web site: hypertext transfer protocol: //moodle. yorku. ca/moodle/course/view. php? id=39261

Petrenko. A. The Dentex Corporation [ PDF Document ] . Retrieved from Lecture Notes Online Web site: hypertext transfer protocol: //moodle. yorku. ca/moodle/course/view. php? id=39261