Amys bread case study Essay

1. Who are the chief participants ( name and place ) ? The chief Player in this is Amy Scherber and she is the director and proprietor. Another chief character is Toy Kim Dupree and he is Amy’s helper director. 2. In what concern or concerns and industry or industries is the company runing? Amy’s staff of life is in the concern of selling staff of life merchandises both sweeping and retail. They sell chiefly to high quality eating houses. hotels and nutrient stores.

3. What are the issues and jobs confronting the company? ( Sort them by importance and urgency. ) It is difficult to do a big net income because Amy pays her employees a higher sum so the other concern in her field. She besides has to employee about four times every bit many employees to finish the same occupation due to the intensity provided on each batch of staff of life. The company is besides fighting with the thought of wither to spread out or stand raps with their concern. 4. What is the primary job for the company/organization in this instance? The primary job in this instance is the thought of enlargement. The job is that they do non cognize if they should spread out or stand rap.

If they do spread out how are they traveling to centralise their concern. Are they traveling to make purely wholesale or sweeping and retail. 5. Why have the job ( s ) you cite emerged? Identify the causal concatenation ( the events or fortunes that caused the problem-Some will be Internal Weaknesses. others EXTERNAL Threats ) . This chief job has occurred because they are presently located in a shopfront that is non equal to supply the demands of all their possible clients. The chief failing here is that they are in a bad location for promotion.

In their current location they are finishing all of the orders that they perchance can. 6. What are the features of the industry that the company is in and how is the industry altering over clip? When Amy’s Bread foremost unfastened staff of life baking was a growing industry. The U. S Department of Commerce reported there was a 12 per centum addition in the ingestion of forte staff of lifes per capita. This industry is besides really tough to acquire into there are a great trade of company’s that already have been working with eating houses for a long clip.

The other job with the industry is that because it was a growing period many new bakers were seeking to come in it and gain a name for them. So the calculation for clients is high in the industry and merely turning more competitory. 7. What is the firm’s scheme for distinction. enabling them to vie within the context of their industry? Amy had a clear end she wanted to be celebrated for doing a great merchandise and for making a good topographic point to work. Amy’s merchandise itself was different because she set the highest criterions on her quality.

They besides do non utilize any machines in the defining of their staff of life. Every burden of staff of life was manus crafted and shaped which was why her paysheet was so high but it set her staff of lifes apart from the norm store. 8. What are possible solutions to the jobs you have identified? Possible solutions to her crisis on where to travel or wither to travel at all are one she could non travel and be satisfied where she is. The 2nd option is she could travel to a edifice that she would be able to bring forth big sums of sweeping goods at and non concentrate on retail goods.

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The 3rd option is she could travel to an even bigger topographic point where she could sell retail merchandise and still run into her demands for wholesale. 9. What are the advantages and possible disadvantages of your solution ( s ) ? If she stays rap so she will be able to turn a fringy net income and run into the demands of her current clients. The disadvantages would be that she would so lose out on chance to sell to all the clients that she has on her waiting list and her retail concern would non be any bigger. In 2nd option they would be able to run into all her sweeping demands.

The disadvantages would be that she could non sell retail clients any more and she would be paying more for the belongings. In the 3rd option she would be able to sell both retail and sweeping. She would be in a freshly developing retail market with entree to pick traffic. She would besides be able to run into all her whole sale demands. To exceed it off she would be able to plan the layout of the edifice to suit her exact demands. The disadvantages of this are that it is really expensive. She would acquire everything that she is looking for but at a well higher monetary value so the other two options.

10. Are at that place any possible jobs with your suggested recommendations? What contingencies need to be accommodated? My recommendation would be to take the 3rd option. It is the most expensive but Amy has already demonstrated that she has a crisp concern minded and is able to construct concern and advance it. The retail infinite will assist distribute the word of how good her staff of life really is and word of oral cavity is the best advertizement they could hold. The biggest job that they could hold is if they start to loose clients.

A 2nd job would be if the market begins to switch off from the cravings of staff of life. Or another job could be that they merely do non add adequate clients to be able to afford the new infinite. Case Study Analysis Narrative Format Case rubric: Amy’s Bread Student: Nicholas Mustico Date: 3-18-2013 Course: Management Principles Firm Overview and Introduction to the Case ( Use this and all headers in your narrative ) In this first subdivision of the narrative. you will supply a brief description of the instance capable house and fortunes for your reader.

YOU are the expert. Your analysis is reliant on the fact that you’ve read the instance at least three In the instance survey of Amy’s staff of life you get a complete overview of the company. It discusses where they started how they started and the experience that the proprietor Amy Scherber has. Amy Scherber is the centrepiece of the company she is the laminitis. proprietor. director. and lead baker/chef for Amy’s staff of life. Amy is besides the chief individual in charge of the company’s fundss and concern treatments. Amy is now confronting the job of wither or non she is traveling to spread out her company.

She has been able to intrench her concern in the tough industry of baking staff of lifes. This is a concern that is really completive and difficult to set up yourself in. Now that she has become set up she has to make up one’s mind wither she would wish to spread out to run into consumer’s demands or remain where she is and be happy with what she has accomplished. Internal positions ( Use this and all headers in your narrative ) This subdivision of your narrative is used to explicate to your reader the internal. factual information about the instance capable organisation and the jobs you’ve identified.

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Additionally. in this subdivision you need to depict the causal concatenation. How did the job arise? What caused it? The job in this instance would non be a job if the company had non become every bit successful as it has. If the company had non become so popular so the little shopfront that she had originally solicited would ne’er hold become a job. They did go popular though and now they have to set to what they would wish to go. No 1 knows if she had selected a larger site if she would hold of all time been able to acquire herself traveling but if she had so this job may ne’er hold occurred.

Her company now is at a point where they can non fulfill one extra client due to infinite bottlenecks. Amy’s job is a difficult one to make up one’s mind on but for a company it is a good topographic point to be in if you have excessively much possible concern. It is ever better to hold excessively much chance so excessively small. * External positions ( Use this and all headers in your narrative ) In this subdivision you will depict the features of the industry in which the topic organisation operates. Identify any alterations over clip. which you believe lend to the jobs you’ve identified.

Has the Firm’s Strategy for distinction within their industry caused. Added to or exacerbated the jobs you’ve identified? Amy’s staff of life is in a really complex and hard industry to work in. She is in a field that has been “well farmed. ” What I mean by that is that there have already been people at that place making what she is seeking to make. The concern she is seeking to sell to unless they are newer so her have all already put person in topographic point to carry through their demand. She so would hold to demo these concerns that she is that much better so her calculation that they have already employed.

Amy’s scheme for distinction is fundamentally being better so the calculation. She is endeavoring to hold the highest quality. freshest. and most advanced staff of life choice. She had made it a point that she will non give quality for anything else including net income. Amy was lucky. or smart plenty to come in the backup industry when it was on the rise. Consumption of grains had merely begun to lift when Amy entered the industry. The U. S Department of Commerce reported there was a 12 per centum addition in the ingestion of forte staff of lifes per capita.

This industry is besides really tough to acquire into there are a great trade of company’s that already have been working with eating houses for a long clip. The other job with the industry is that because it was a growing period many new bakers were seeking to come in it and gain a name for them. So the calculation for clients is high in the industry and merely turning more competitory. This chief job has occurred because they are presently located in a shopfront that is non equal to supply the demands of all their possible clients.

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The chief failing here is that they are in a bad location for promotion. In their current location they are finishing all of the orders that they perchance can. Then once more this is non a job that most concern would non desire. Solutions ( Use this and all headers in your narrative ) In this subdivision you will supply a proposed solution to the primary problem/ secondary jobs you’ve identified. Possible solutions to her crisis on where to travel or wither to travel at all are one she could non travel and be satisfied where she is.

The 2nd option is she could travel to a edifice that she would be able to bring forth big sums of sweeping goods at and non concentrate on retail goods. The 3rd option is she could travel to an even bigger topographic point where she could sell retail merchandise and still run into her demands for wholesale. If she stays rap so she will be able to turn a fringy net income and run into the demands of her current clients. The disadvantages would be that she would so lose out on chance to sell to all the clients that she has on her waiting list and her retail concern would non be any bigger.

In 2nd option they would be able to run into all her sweeping demands. The disadvantages would be that she could non sell retail clients any more and she would be paying more for the belongings. In the 3rd option she would be able to sell both retail and sweeping. She would be in a freshly developing retail market with entree to pick traffic. She would besides be able to run into all her whole sale demands. To exceed it off she would be able to plan the layout of the edifice to suit her exact demands. The disadvantages of this are that it is really expensive.

She would acquire everything that she is looking for but at a well higher monetary value so the other two options. My recommendation would be to take the 3rd option. It is the most expensive but Amy has already demonstrated that she has a crisp concern minded and is able to construct concern and advance it. The retail infinite will assist distribute the word of how good her staff of life really is and word of oral cavity is the best advertizement they could hold. The biggest job that they could hold is if they start to loose clients. A 2nd job would be if the market begins to switch off from the cravings of staff of life.

Or another job could be that they merely do non add adequate clients to be able to afford the new infinite. Case Model Insert a transcript of your instance theoretical account at the terminal of your narrative. Model the job and solution by pulling a diagram. Identify the job. what is doing it. what is doing the job worse ( or potentially concealing the job ) . and what can be done to extenuate or extinguish it. Use the scheme theoretical accounts to assist you think through the stairss that must be taken to step in and work out this job.